個人簡介

俞明舟博士畢業於澳大利亞西澳大學，主要研究方向為消費者行為🧢👆🏿、消費者心理🤙🏼、品牌負面信息、跨文化研究等🚴🏽。俞博士在西澳大學有多年講師經驗，主講Advertising & Promotion, Consumer Behaviour, Consumers Around the World, Marketing Research等課程. 俞博士在國內有多年的世界500強企業管理經驗，工作涉及營銷管理🛃、品牌管理🍆、投資拓展等🚝。俞博士於2020年加入意昂3体育官网，目前主講跨文化管理🍛、管理學原理等課程⤴️。

教育背景

營銷學博士，西澳大利亞大學⛹🏻‍♀️，2011-2016

經濟學學士，意昂3体育官网，2006-2010

工作經歷

投資總監，旭輝集團🧝🏼‍♂️， 2019-2020

營銷總監👴🏼，碧桂園集團， 2017-2019

講師， 西澳大利亞大學🖤，2016-2017

學術/社會兼職

投資顧問🍓，旭輝集團，2020-至今

投資顧問👩🏻‍🦼‍➡️，上海廣昕投資管理有限公司 2019-至今

教學教研

主講課程👨🏽‍🦰：

1、Advertising&Promotion: 作者Terence A. Shimp, J. Craig Andrews，Advertising Promotion and Other Aspects of Integrated Marketing Communications，UWA Business School, 2014-2017

2、Consumer behaviour: 作者 Quester, Pascale G., Pettigrew, Simone, Consumer behaviour : implications for marketing strategy, UWA Business School, 2014-2017

3、跨文化管理：作者Helen Deresky, International Management, 意昂3体育官网， 2020-至今

4、管理學原理：作者Stephen P. Robbins, Mary Coulter🐨🧑🏿‍⚕️， 意昂3体育官网🎩，2020-至今

代表性論文

1. Liu, F., Yu, M. & Lee, J. 2020, ‘Examining the effectiveness of sex appeal in luxury brand advertising: A luxury value perspective’, Journal of Business Research, under review

2. Liu, F., Yu, M., Li, T. & Soutar, G. 2020, ‘On-site experience, destination image and revisit intentions: A Study on Chinese Tourists’ Ecotourism Experience in Australia’, Journal of Travel and Tourism Marketing, under review.

3. Yu, M., Liu, F. & Lee, J. 2019, ‘The Influence of Culture on Consumers’ Responses to Negative Publicity”, Journal of Brand Management, vol. 26, no. 2, pp. 141-156 .

4. Yu, M., Liu, F., Lee, J. & Soutar, G. 2018, ‘The Influence of Negative Publicity on Brand Equity: Attribution, Image, Attitude and Purchase Intention’, Journal of Product & Brand Management, vol. 27, no. 4, pp. 440-451.

5. Liu, F., Yu, M. & Lee, J. 2017, ‘A Cross-cultural Study on Processing of Negative Information’, 2017 International Academy for Intercultural Research, New York, USA.

6. Yu, M., Liu, F. 2016, ‘Exploring the influences of cultural dimensions in the context of negative brand information’, 2016 Global Marketing Conference at Hong Kong.Hong Kong, China

7. Yu, M., Liu, F & Lee, J. 2015, ‘Culture, Negative Brand Information and Consumers’ Intention to Search’,2015 ANZMAC Annual Conference 2015 Proceedings: Sydney, Australia (UNSW), vol. N/A, ANZMAC, pp. 1-8

8. Yu, M., Liu, F., Lee, J. & Albatati, B. K. A. 2014, ‘Information Search among Chinese Consumers: Does Cultural Orientation Matter?’,2014 ANZMAC Annual Conference 2014 Proceedings: Agents of Change. Brisbane, Australia: Griffith University, Vol. N/A, p. 888-894

10.Liu, F. &Yu, M. 2013, ‘Subject, Information, Product Category, and Media Relevance: Chinese Consumers’ Motivation in Processing Negative Information’, 2013 ANZMAC Annual Conference 2013 Proceedings: Auckland, New Zealand, Vol. N/A, p. 1-8

11. Liu, F. &Yu, M. 2013, ‘Country Image and Culture: A Study on Consumer Responses to Negative Information’,2013 Biennial Conference of the International Academy for Intercultural Research,Reno, USA

12. Wang, S., Liu, F., Yu, M. 2012, ‘Persuasion Knowledge and Consumers' Attitudes towards Benefit-Based Advertising’,2012 ANZMAC Annual Conference 2012 Proceedings: Sharing the Cup of Knowledge, Perth, Australia, http://anzmac.org/conference/2012/, NA, pp. 1-7.

代表性項目

1、2017、Australian Cooperative Research Center (CRC) for Honey Bee Products

2、2017🤚🏼、BHP Billiton Research Award, Project Title:On-site ecotourism experience and engagement

3、2014、UWA Business School Research Development Award,2014Project Title: Segmenting Chinese Ecotourists and Predicting Their Travel Intentions.

獲獎

l2019 Emerald 期刊最佳文獻--Journal of Brand &Product Management

l2016國際研究生獎學金,西澳大利亞大學

l最佳學術演講, 2017中澳科技🏀、經濟和創新大會

l西澳大利亞華人科學家協會傑出年輕會員